Generating personalization ideas is tough. Bringing them to life — should not be tough.
That’s why today we’re launching a much better version of our Landy.js tracking and personalization script. It is faster. It is smaller. And what is really important — It is universal 😱👏🎉. Install once — create and start your great personalization campaigns without opening your code forever and ever.
You will find your unique code on the setup page of any campaign. Put it on all your pages and you are all set. This is true time saver!
and 11 delightful things
If it’s not enough - we have brought 11 small, but delightful updates during this month, to make you happier:
- Finally decent Visual Editor import (yes, we know, importing some pages was a real pain, but not anymore!).
- Custom javascript goals for any special occasions.
- Tons of UI improvements and fixes.
- New unified goals design for A/B and Split personalization campaigns.
- 2 demo campaigns, which could help everyone to start with Landy.
- Awesome checklist for newbies to make onboarding process as smooth as possible.
- Simple match — our new URL-matches pattern, which ignores protocols, ports, and all unnecessary query parameters.
- Add “click on element” goal directly from Visual Editor by clicking on it.
- Rename your campaign from overview screen.
- Clone your campaigns from controls screen (yes, even after a campaign was launched).
- How-to fix manual for those rare websites, which breaks our visual editor (and we hope it’s not the case anymore based on bullet number 1)
- Finally new and awesome universal script (did we already mention it?)
Everything is already live (WOOHOO 🎉), so feel free to try it out and share your thoughts.
And one more thing
If you missed it - we have released our final pricing including a free plan with 10,000 predictions per month. You can learn more on landy.io
That’s it for today. See you in the brave, new, data-driven world!
Giving every customer an amazing personal experience is a challenge. You could decide what works on average for your visitors by using A/B testing or creating complex if-else segmentation campaigns. But if you want to make the experience truly personal – you need to take things differently. That’s where Landy shines: we’re employing machine learning to get the best personal experience for every visitor. But, like everything new, it requires rethinking your approach of conversions optimization.
To run a personal experience with Landy, you just need to create segmentation campaign. Each campaign is made up of variations and goals. Variations – are different versions of your page, being shown to your visitors based on their traits and behavior. Goals are your target objectives.
To create the successful campaign with Landy you need to follow few simple rules:
- Significant size of group. Every created variation should be designed for a notable group of visitors. Every group should have a fair share: It shouldn’t be few, nor it should be all.
- Based on data. There indeed should be a connection between the traits collected by Landy and created variations. Try to take a look on aggregated data and elaborate what hypothesis could be hidden behind it.
Considering this two simple rules and our experience we collected 5 top things you should try out with Landy:
Audience
Targeting different groups of visitors? CTO and developers, marketers and designers, parents and children. Customize your landing page for major groups of your visitors, and Landy will make all the rest: trying to match every visitor with the most suitable version.
For example, try to create 2 variations: one, with deep technical details, for developers, and the one for decision makers with success stories and important business values.
Content type
Different content types may have a tremendously different impact on your audience at different times, days of the week and locations.
Have product video? Great! Try to replace it with screenshots in other variation.
Have a lot of illustrations? Great Try to replace it with a clean-text layout in other variation.
Play with content form and style, and it will definitely pay you back.
For example, try to create 3 different variations: one with product video, one with multiple product screenshots and the last one with a detailed text description.
Content complexity
Have a complex technical product? Try to use content with slightly different levels of comprehension: you could try to add/remove scary-technical-details on your website, along the lines of childish-level explanation.
For example, try to create 2 different variations: one with deep technical details and complete features overview for advanced visitors and one with a high-level overview and complete list of the major features, for less technically-inclined persons.
Product / service features
Obviously, different users have different priorities. If your product has more than one killer-feature try to highlight or rearrange them based on preferences for different groups of visitors.
For example, here at Landy, we create 2 different variations: one with highlighted Visual editor for making beautiful variations without knowing a code and one with highlighted Split testing, for users who prefer to split the traffic among multiple URLs.
Conclusion
Know your audience. Know the data you supply Landy with.
These two key points will help you a lot in building a perfect campaign and covering the most of your audience preferences. And as the result - increase your conversions drastically.
Now you are skilled enough to create your first campaign, so try it by yourself!
Hey there,
Today we’re proud to announce our new Big Brother’s Analytics for your campaigns! We built our analytics tool for everyone who wants to track their campaigns carefully and precisely like a Big Brother.
With new analytics you can:
- Track unique visitors, goal completions, CTR and number of recommendations.
- View every variation perfomance and compare them.
- Represent data using cumulutive or day-wise charts.
Also, we’re bringing few minor functional improvements like Campaign Control Center, Sending installation instructions to your awesome developer and Archived campaigns.
Here at Landy we’re taking the idea of user experience very serious. That’s why we’re trying to bring you tools which are not only functional but are also pleasant to use. Hope you will enjoy them!
Now it’s your turn, to try our new analytics! (Don’t have an invite yet? Grab it on our homepage) Feel free to share your thought and feedback :)
No matter how much time and money you spend on polishing your Ultimate Landing Page, it will work only for one portion of the visitors and will not work for another. Today you can not fulfill everyone’s needs and address everyone’s issue with a single Landing Page and this puts you at risk of missing conversions and therefore — customers. For an effective lead generation, we need a new data-orientated approach which will take in consideration all available information about potential users. This is the case where recommendation systems really shine and here is why:
1. Doesn’t require One Ultimate Landing Page.
Today A/B tests are forcing marketers to create The Best Possible Landing Page Variation for all users. This approach works great if you make changes which are users independent (e.g. “Free pizza” vs “Super pizza”). But what if a page with kittens works well for 60% of users, and a page with dogs only for 40%? Should you really ignore 40%? That’s where recommendation approach shines. You can give the most relevant page to every new visitor no matter what type of animals do they prefer and satisfy all 100%.
2. Works great for different visitor groups.
When 5% of your traffic are executives and you want to provide very special experience for them, then you need a tool to identify such visitors. That’s a perfect exercise for recommendation algorithms. That’s can automatically show the most relevant page for every new visitor who looks and behaves like an executive while everyone else will get their regular pages. That’s win-win strategy for everyone.
3. Works as A/B testing as well.
What if your visitors prefer red button against green without respect to characteristics and behavior? That’s why recommendation tools are the next level of testing. Recommendation algorithms will identify that green button doesn’t work well for anyone and will show red variation for all visitors.
That’s why recommendation services provide great ability to get most from collected data when you need it and helps to satisfy all types of customers.
Welcome to Brave New Data-Driven World.
We’re proud to announce two big things which are coming just few weeks after we started our beta program. We was working hard to bring one of the most easy-to-setup recommendations type - Split. So why is it important? Glad you asked!
Split recommendations 🎯
Split recommendations provides an ability to split your traffic between multiple URLs without hassle. This is an on-the-go option when your designers and developers already created few different landing pages versions. And it’s not only robust and easy to maintain, it’s also effortless to setup. So how does it work?
1. Add your landing pages URLs.
2. Choose your marketing goals.
3. Review, install code & launch.
That’s it. When your code is installed, Landy will start to learn which type of users prefer which landing page variation. As soon as Landy will collect enough data she starts to recommend the most relevant page to all new visitors.
You will find Split recommendations in our “New campaign” interface (which is cool btw).
New polished UI 💎
We know you love beautiful interfaces. As do we. We carefully collected your feedback, analyzed data and brainstorming a lot (really). So today we’re rolling out a lot of small updates for every part of Landy (yes, 100% of pages are affected). Shiny “new campaign” design, polished dashboard, improved visual editor, and of course totally new split-testing.
All updates are already live, so feel free to check them in Landy App.
Don’t have an invite? Request one on http://landy.io
Sincerely,
Landy Team
